Brand Development, Brand Essentials, Webdesign
A new luxury retreats business, we were brought in to develop a beautiful and rich brand, developing the strategy through to visual identity and brand implementation.
We reviewed the competitive landscape and customer segmentaition, and defined their niche and USP – we then translated this into a visual identity that would stand out and feel luxurious.
This brand was to be marketed exclusively through Instagram so their feed was a primary customer touchpoint and had to be on-brand at all times. We created a 9 grid instagram style guide and a variety of templates on CANVA. We also included animated gifs to tease the new logo.
To differentiate and create warmth, we used a deep brown colour palette, with rich green and bronze as a metallic highlight. We illustrated geometric patterns and created a library of photographs that emphasises the mood of the retreats rather than the actual activities on offer.
Any printed collateral need to have a premium luxurious feel, so we used a gold foil and varied covers for the business cards, gift certificates and invites.