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©2019 by Twobird Branding

THYTAN

Brand Development, Brand Essentials

We were invited to build and develop this brand from scratch, having successfully developed the Physiolistic brand a few years previously.
A new programmed aimed at reducing sporting injuries amongst UK children, the concept was devised by physiotherapists and a knee surgeon who were concerned at the upswing in preventable injuries.
We began with a full review of the market and customer, and developed a strong positioning strategy. We addressed potential areas for concern and how branding could help over come these.

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