Social Media Marketing
Social Media Marketing: Why You Want To Outsource
If you're new to the world of social media marketing, it can feel overwhelming. Let's take a look at several of the different social media marketing platforms businesses are currently using to make brand management easier.
Many companies use Facebook to do social media marketing, but this is not as popular as an option as it used to be. Many younger customers are forgoing Facebook altogether, or at least checking their accounts less frequently than they used to. Facebook is popular with baby boomers and older Millennials but is quickly falling out of favor with younger Millennials and gen Z. It's important to talk with your social media marketing company about whether it makes sense to spend your valuable advertising budget on Facebook advertising.
Instagram is popular with Millenials and older gen Z potential customers. The platform encourages storytelling through pictures, both in newsfeed and story form. One of the best ways to keep your company popping up on people's social media screens is to add to your story regularly. Stores are quick video clips or pictures that are meant to be candid snapshots of the daily happenings of your company. You can also add polls, questions, and smoother ways for your customers to interact through stories. This platform is a great way to share the day to day activities of your business and build trust and rapport with your customer base.
Snapchat has grown in popularity in recent years, and it's a great way to appeal to gen Z potential customers. The short videos, fun filters, and unique storytelling ability found within the app can be a great way to show a younger generation that you're in touch with their interests and needs.
No matter what platform you choose, it's key to hire a reputable branding agency to help you build your brand in a way that makes sense for your target audience's preferred form of social media.