Brand Development, Brand Essentials
Brand development for the fabulously named Sleepfairy of Henley-On-Thames, we developed a visual identity, Wordpress website and branded merchandise and illustrated book.
The founder Dee Booth had been working as a consultant but wanted to expand her business - a great way to do this is to create a brand and grow that. It has worked incredibly well, bookings immediately increased post the branding, and 2 years on Dee now has multiple sleepfairies working the south east.
We are soon to embark on Phase 2, with a changing market the time is now ripe to review her positioning and brand strategy and re-focus her marketing to grow the brand to the next level.