Rebrand & Design
The RareBreeds Centre
The brief: Consolidate and update the design for the Canterbury Oast Trust's leading life skill offer - The RareBreeds Centre; deliver all design, signage and marketing collateral.
Solution: A gradual rebrand of the RareBreeds Centre over 2 years consolidated with a new logo in 2015. Creation of a site wide way-finding system, restaurant menus, product packaging, merchandise and website. We proposed a 'house of brands' system for other life skill offers lending brand equity from the most popular of the offers RareBreeds Centre, thus increasing general brand awareness across Kent for the main charity Canterbury Oast Trust.
Result: The RareBreeds Centre increased its visitor numbers from 80k to 100k during the rebrand, and is now at 130k a year. It is now one of Kent's most popular attractions with strong brand recognition and loyalty. TwoBird continue to work alongside the Canterbury Oast Trust and RareBreeds Centre as their pop-up creative department.
Skills: Brand architecture, branding & logo design, signage and way finding, art direction, menus, packaging and web design
Brands: Rarebreeds Centre, Poulton Wood, Coterie Tea Rooms.
Client: Canterbury Oast Trust
Year: 2012 to present