The brief: Following the requests for logo development for several Borough Market sub-brands it was quickly apparent they needed consistency across the brand, a clear differentiation of the brand architecture and customer pillars, and clear comprehensive brand guidelines.
The solution: In order to provide synergy and clarity for the main Borough Market masterbrand and sub-brands, we defined the brand architecture and customer pillars so that each sub-brand, initiative and offering is distinguishable in terms of visual id and offering which led to the redesign of each sub-brand logo, colours, fonts, tone of voice and comprehensive brand guidelines. Our work also led to a full redevelopment of the website.
Skills: Branding, strategy, brand experience, design
Year: 2020 (on going)