LIENA

Brand Development, Brand Essentials, Brand Communications

The already very successful entrepreneur and founder came to us to develop and launch her new consumer online fashion label.

It needed to stand out in a very crowded & difficult market, so this meant visually moving away from what the competitors are doing as well as developing a meaningful and authentic brand message that would resonate with the audience, whilst staying mindful current perception of the fast fashion market.

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Visually we wanted a feminine, non-brash style, fresh and relevant, to feel & suggest a more expensive product. We took inspiration from Chloe and other high end labels and moved towards a softer more natural palette. 

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Verbally we had to be careful not to present the brand as another  'fast fashion' supplier, so the message was centred around 'timeless, yet fresh' ending up with the strapline 'for who you are now and tomorrow'.

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Defining this brand from scratch included; naming, strategy, marketing plan, planning route to market, visual identity, brand toolkit and e-comm website. We then launched the brand to market through an organic targeted PR campaign.

We now manage this brand with ongoing PR, influencer outreach, social media management, photoshoot styling, and overall brand management. 

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