Liena

The brief: Develop a strategy and new bespoke fashion brand for one of Missguided and ASOS's key suppliers.

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Solution: We identified a niche in the fast fashion market and built a strategy around this. From naming and brand design through to the execution of the website, we helped out client refine her vision into a marketable brand. We art directed the initial photoshoot and devised the launch event using influencer outreach as our key strategy. 

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Result: Covid-19 has slowed brand growth across the sector, however our brand strategy has helped the client refine her product, developing both a sleepwear range and launching a new children's range "Little Liena" during lock-down.

Skills: Strategy, naming, story, brand design, web design, social media design, brand launch

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Designer: Andrea O'Brien, Hana Abdc

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Year: 2019-2020