3D design guidelines


The brief: To prevent further inconsistent look and feel across the brand portfolio and to ensure consistency of design and guest experience. 


The solution: To develop creative and aspirational set of 3D Design guidelines; a taxonomy which build on the guest experience and design principles which would creatively directing design work across the IHG’s portfolio of hotel brands.  Delivered to form part of set of digital and print documents.


The result: A comprehensive and useable set of 3D design guidelines for the core brands, so that every hotel, developer, owner, designer is in no doubt for how a hotel will look and feel like, and to be relevant no matter where in the world the hotel is.

Brands: Holiday Inn, Holiday Inn Express, Crowne Plaza, InterContinental

Skills: Branding, Guest Experience, Design

Client-side project

Date: 2012 - 2015