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Digital Marketing Experts

Digital Marketing: Why Digital Is In And Print Is Out

As a marketing professional, you know the importance of keeping up with the latest trends in the field to keep your business at the forefront of the minds of your target audience. If you've been in the game for years, you've likely experienced the shift from print to digital marketing. It can be hard to understand why print marketing isn't as effective as digital marketing in this day and age. Let's take a look at why the shift has happened, and why digital marketing is so much more effective than print marketing.



Print marketing has always been somewhat targeted, even though past marketing experts may not have thought of it that way. When choosing publications with which to advertise, marketing experts were doing their best to appeal to target markets. For products and brands geared towards women, for example, companies may have chosen to advertise in women's magazines. For products and brands geared towards men, companies have tried advertising in men's publications. While this worked well in the past, print media is on the downfall as people are now getting most of their news and information from the internet.



Digital marketing experts still use the targeting of the past, but digital media makes it much easier to reach specific markets. Targeted ads use a potential customer's browsing history to help you find a group of people most likely to be interested in your brand or product. Digital marketing experts recommend that you use targeting to help find a target audience both for products with mass appeal and for those that are for a niche market.



Digital marketing also allows you to provide customers with a fast purchasing option. With print media, customers have to seek out the product. This requires that they remember wanting the product, and think about it when they go to the store. With digital advertising and marketing, instant purchase is possible. Customers see the product they want, click on it, and are instantly taken to a site where they can purchase the product and have it shipped to their home.


Even if you're not in the class of digital marketing experts, it's easy to see why digital marketing is the way to get to the forefront of your industry. There's no need to take this all on by yourself. Hire a digital marketing agency to help you, at least until your company grows to the point where you can hire your digital marketing expert to handle all aspects of digital marketing in-house.