Brand Development, Brand Essentials
Our client wanted to formalise her consultation business by creating a brand around it. She came to us with the name, but little else.
We worked together to refine and define her positioning, offer and audience. This helped us to understand the visuals that we would want to create to best connect with her customer – innovative teachers of primary school science, whilst also engaging the end users – primary school children.
We developed a fresh and upbeat colour palette, and took our visual reference from science and artists like Alan Bur Johnson. Take look at our beautiful reference boards on Pinterest.