How brand purpose is evolving into brand activism. We are fully supportive of this and it's not just the big global brands that need to act

If a catchy strapline can win an election, can it help your brand win business?

Internationally renowned charity Save the Children asked us to create their animation for their centenary gala in May 2019 to tell the story

“A picture tells a thousand words”. We are all familiar with this quote, yet as a small business owner, we are often reluctant to invest in professional phot...

I love honesty in branding. Stay true to your roots and always be authentic.

Brand strategy goes way beyond your company name, logo and colours; it’s the guiding principles of your company, the way you do business and your own voice. ...

The brand experience is is everything that exists around your brand, it's the brand ecosystem. It's every 'touchpoint' (the points where you

Put simply, your brand only exists, and therefore the success of it, relies on what the consumer want and needs. They hold the key to long-

Selling a great product or providing a fantastic service isn't enough to make your company a success.