02 Brand Implementation

You have your brand defined and designed, now you are ready to start developing your brand essentials, all the things you need to implement your brand such as a website, or your PowerPoint decks, possibly signage, packaging even branded experiences. We can also provide you with a brand playbook to help you and your team understand where and when your brand play.

We have you covered, with our flexible team of graphic designers, web developers, and animators. and because we have developed your brand, you can be sure that we will be super precious with how your brand is now presented to your customers!

Websites

Building a website is a complex process, made much harder without understanding your brand or having a clear marketing message and plan. If you have been working with us on your branding, we will already have the brand assets required to make the website look great, and we may have already worked on your marketing message and written your brand story, which will make it a lot easier to develop your web content. If you haven’t we can assess your current brand assets and get a solid plan in place before any web design or development starts.

Domain purchase and order

We can help you choose and purchase your domain name (s)

Hosting research and set up

Some of our developers provide fantastic private hosting options for as little as £30p/m, however there are many alternative options on the market and of course if you are using WIX or Squarespace for example, their hosting is already included. Which ever way, we can walk you through this process.

Site map

We work out exactly what pages you need, and map this out into a single comprehensive PDF document. This is invaluable when it comes to getting comparable developer quotes.

Wireframing

The blue print for every web page, we work out exactly where the Call To Action buttons will sit, what images you will use and where, how much copy will be required, and where all the links go. This process is absolutely crucial as it defines the next design stage and gives you a strong guide a to what copy and content you will need to produce. It is also easier to flag up missing content at this stage that once the build has been done. This is normally procure as a digital PDF document, and we can create wireframes for the entire site, or simply your key pages.

Page design

The fun but – using the wire,aes we now flesh out the design and bring in the branding. We produce between 1 and 3 homepage designs for you to feedback on, before moving on to key internal page designs.

Copywriting & Image sourcing

We can at this stage commission a copywriter for you if required, set up photoshoots or start to source stock or create bespoke illustrations.

Web build/development

We use developers in the UK and India depending on your budget and level of support required. They can build across all the major platforms, however we tend to favour WordPress. We can also work and direct your developers if you have existing relationships in place.

Duration: 6-8 weeks

Branded Assets – some examples of the everyday essentials….

Social Media assets

Social Media templates can be very time consuming to produce let alone have consistency.  We can produce a set of social media templates (and guidelines) you can use over and over again.

Powerpoint decks

Often forgotten about but incredibly useful to have, a beautifully designed on brand Powerpoint presentation may be one of your key brand assets! Powerpoint design is difficult to achieve yourself,  if you have ever struggled with a Microsoft template you will know this! Let us do the heavy lifting for you, we can create beautiful interactive PPT presentations and pitch decks.

Stationary

We create leaflets, business cards, letterheads, both printed and Word templates. Posters, postcards and handouts. These small items often become after-thoughts during a long branding process, and can get outsourced to print houses were the design quality can be questionable. We won’t let that happen, and ensure that even your smallest branded product is treated with care and attention.

Signage

We have produced hundered of beautiful signs for our clients, we work with a number of different printers to delver foamed boards, wooden and acrylic, window stickers and banners.

Merchandise

We can help design and produce merchandise and uniforms…

Duration : 1 hour to 1 week

Brand Playbook

Failing to connect brand strategy with execution is where brands can suffer. Does your strategy eat culture for breakfast (as the saying goes)?

Building a strong brand takes the whole company, not just the marketing team or business owner.

The playbook is the custom designed book to bridge the strategy to execution gap and empowers everyone within the business to deliver the brand consistently.  It takes the whole organisation to to build a brand   – how does the shiny lovely brand translate in to the types of action and behaviours of the other people and teams within the business – the playbook will help with this.

Think of it a bit like an operators manual which lays out how people should interpret the brand, translate the right behaviours and empower them to make decisions about the brand.

The website is built, the stationary is ready, what next? Lets start some marketing and tell everyone how great your brand really is….