Tyhtan

  • Tyhtan Program
  • 1 March, 2019
  • brand development, brand essentials, brand communication

We were invited to build and develop this brand from scratch, having successfully developed the Physiolistic brand a few years previously.

A new programmed aimed at reducing sporting injuries amongst UK children, the concept was devised by physiotherapists and a knee surgeon who were concerned at the upswing in preventable injuries.

A brand development

We began with a full review of the market and customer, and developed a strong positioning strategy. We addressed potential areas for concern and how branding could help over come these.
Brand messaging
We named the brand, presenting a variety of options before settling on Tyhtan, which means protection in old English.
We wrote a powerful brand story to help the team deliver their message consistently when presenting to parents and schools.
We then began with a bold and youthful visual identity design, with two designers ¬†developing a variety of concepts, based on the concept of a shield, and combining the ‘3 T’s” teach-test-train.
We used a neon colour palette to make this brand pop, engage and excite.