Tyhtan

  • Tyhtan Program
  • 1 March, 2019
  • brand development, brand essentials, brand communication

We were invited to build and develop this brand from scratch, having successfully developed the Physiolistic brand a few years previously.

A new programmed aimed at reducing sporting injuries amongst UK children, the concept was devised by physiotherapists and a knee surgeon who were concerned at the upswing in preventable injuries.

A brand development

We began with a full review of the market and customer, and developed a strong positioning strategy. We addressed potential areas for concern and how branding could help over come these.
Brand messaging
 We wrote a powerful brand story based on the strategy and also named the brand, using an old english word that meant protection and teaching.

We then began with a bold and youthful visual identity design, bringing in two designers to develop a variety of concepts.