The Fitness Pro

  • The Fitness RPo
  • 11 March, 2017
  • wordpress website, development, branding

Having worked with James on the YOLO Retreats branding, he kindly asked us to look at his personal brand The Fitness Pro.

James Golden offers a very high-end bespoke personal training service to his clients in the Cotswolds and home counties areas. Some of his clients are celebrities and have high expectations and unique demands.

A Luxury Brand

We used a monochrome palette with fluorescent highlights. We introduced a lot of white space to give the brand room to breath; these design features give a brand a luxury feel.

Convallis nisl

We created the website, designing the sitemap, content architecture and page designs. The website was built in WordPress, by Frogspark in Derby

We still wanted a young feel for this brand, inspiring without being cheesy – yes cool, so we commissioned a photoshoot and used b/w photography, and insisted on fashionable kit and equipment.

I am very fussy, difficult to please and can be awkward to work with. So honestly, Lisa is absolutely first class and we have been delighted with the work carried out for us. Creative, professional but most importantly, she really understands your business and what you are trying to achieve. What more can I say, other than highly recommended and we salute her work.
James Golden The Fitness Pro.

Imagery needed to be real, not staged, we wanted to reflect the tough element of the training, the fact that TFP is very much goal and results driven.

Social Media Assets

We created the full suite of brand assets for The Fitness Pro, including social media styling, instagram grids using Canva templates, and facebook advertising.

Unique and premium stationary

We also produced a beautiful suite of business cards, with 5 different inspirational quotes on the covers. We used a thick uncoated card stock, with a fluorescent orange edging.